Our agility allows for 'rapid-response' marketing which is able to implement creative targeted marketing strategies, containing damage of negative events on tourism but exploiting positives such as sporting events, conferences and episodic movement of travellers.


Travel trade trends being propelled by the internet among other factors are giving rise to the 'absolute sovereignty of the prosumer', producing responses from the trade such as dynamic packaging and dynamic pricing. ITM navigates the way through this complexity leading you through a successful marketing campaign.

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